FrameWorks Institute: Changing the Public Conversation about Social Problems

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How Framing Influences Citizen Understanding of Public Issues with Shanto Iyengar

In March 2009, FrameWorks’ Jane Feinberg interviewed Shanto Iyengar, Harry & Norman Chandler Professor of Communication, Professor of Political Science and Director of the Political Communication Lab at Stanford University.  Iyengar’s work has been seminal in the development of FrameWorks’ approach and the Political Communication Lab continues to contribute to our research.  The interview that resulted from their conversation offers important insights into the scholarship of media effects and framing, consistent with FrameWorks’ applications.

Download the interview in PDF format.


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