Posts by author:

Shannon Arvizu

When Campaigns Go Bad: New York City’s Teenage Pregnancy Campaign

by Shannon Arvizu March 7, 2013 Framer Reads the News

The following guest post is authored by Susan Nall Bales, FrameWorks President. If FrameWorks had a Frames of Shame Award, New York City’s new Teen Pregnancy Campaign would be a strong contender.  It represents a series of catastrophic but classic mistakes about social issues campaigning.  In that regard, it is instructive. First, about the campaign: [...]

1 comment Read more →

Framing in the Field: The Power of Afterschool Learning

by Shannon Arvizu February 6, 2013 Framing in the Field

“It is now broadly understood that expanded learning programs can and must be much more than ‘graham crackers and basketball’ – that is, they can play a critical role in young people’s lives. But what does a real mind shift look like?” This is the question Michael Levine (Executive Director, Joan Ganz Cooney Center at [...]

Read more →

Media Framing: When Journalists Keep It Real and What It Means for Advocates

by Shannon Arvizu January 10, 2013 Framer Reads the News

Is it a fallacy to think that the media could ever really be objective? This is a question posed by Jay Rosen from the PressThink blog. Rosen writes that the media’s endeavors to appear “fair and balanced” hide the framing decisions every journalist must make when presenting information. Instead of hiding under this objectivity pretense, [...]

Read more →

Social Math for Climate Change: Young People Have Never Experienced a Colder than Average Month

by Shannon Arvizu November 19, 2012 Framer Reads the News

With Hurricane Sandy slowing fading from the media’s limited attention span, it is time for advocates to “widen the lens” and tell a more persistent and compelling story about the effects of climate change. One way to do this is to use social math. has a great social math example  based on the latest [...]

1 comment Read more →

Video Games and Organic Chocolate Milk: Thoughts from a Learning Game Designer

by Shannon Arvizu October 11, 2012 Framing in the Field

The following guest post is from Dylan Arena, Ph.D., a former FrameWorks Summer Fellow and Chief Learning Officer at Kidaptive. Digital games have been a part of our media landscape for over three decades, and the discourse around them has always been primarily focused on whether or not they were harmful. According to dominant public [...]

1 comment Read more →

Framing and Football: The Tolerable Stress of RGH III

by Shannon Arvizu September 14, 2012 Framer Reads the News

(The following guest post is authored by FrameWorks President, Susan Nall Bales) Tolerable stress gets no respect.  It conveniently drops out of the public discourse when more powerful cultural models come into play. Recently, however, when Robert Griffin III was saving the Redskins’ reputation on the field, he also managed to teach us some valuable [...]

Read more →

Framing for the Velcro Memory

by Shannon Arvizu September 11, 2012 Framing Do's and Don'ts

Is human memory more like a filing cabinet or like Velcro? The answer to this question has significant implications for experts and advocates looking to shift the public conversation on social issues. The Heath brothers, in “Made to Stick,” state that the brain stores information more like hooks in Velcro than like empty file folders [...]

1 comment Read more →

FrameWorks Featured in the NYT: Framing Climate Change for Zoos and Aquariums

by Shannon Arvizu August 27, 2012 Framing in the Field

As part of our commitment to effective science translation, the FrameWorks Institute is working with zoos and aquariums across the country to reframe climate change discussions for the American public. Recently, our work was  featured in the New York Times article, “Intriguing Habitats and Careful Discussions of Climate Change.” Below is an excerpt from the [...]

Read more →

Guility or Empowered? New Greendex Study Reveals the Role of Culture in Consumer Behavior

by Shannon Arvizu August 1, 2012 Framer Reads the News

A new Greendex study reveals an apparent contradiction in international attitudes and behavior towards the environment. On the one hand, countries that rank high on green consumer behavior also “feel guilty” for not doing more. On the other hand, countries that rank low on green consumer behavior (the U.S. included) also “feel empowered” that they [...]

Read more →

Framing in the Field: How to Build Support for Funding Children’s Programs

by Shannon Arvizu July 16, 2012 Framing in the Field

How can child advocates communicate a strong message to legislators to avoid the upcoming budget sequestration cuts to children’s programs? At a recent joint conference in D.C. sponsored by Kids Count and Voices for America’s Children, the FrameWorks Institute presented a hands-on workshop to help child advocates in this endeavor. The majority of the advocates [...]

Read more →