Rethinking the Health Frame: Values and the EPA’s Climate Change Regulations

by Andrew Volmert July 1, 2014 Framer Reads the News

As part of a recent weekly address, President Obama announced the EPA’s new draft regulations on carbon emissions. In that address, he adopted the frame du jour in climate change circles, concentrating on the health threats posed by climate change and emphasizing their gravity — what we call the “health frame.” The president spotlighted the [...]

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Reframing the Ordinary with Metaphors

by Michael Erard April 22, 2013 Framer Reads the News

There are some ordinary things in life that you think don’t need a metaphor. But once you hear the metaphor, it helps you see the ordinary in a whole new way. I found two cases that recently floated across my social media radar that are not only presented well, but are also immediately evident in [...]

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When Campaigns Go Bad: New York City’s Teenage Pregnancy Campaign

by Shannon Arvizu March 7, 2013 Framer Reads the News

The following guest post is authored by Susan Nall Bales, FrameWorks President. If FrameWorks had a Frames of Shame Award, New York City’s new Teen Pregnancy Campaign would be a strong contender.  It represents a series of catastrophic but classic mistakes about social issues campaigning.  In that regard, it is instructive. First, about the campaign: [...]

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Public Safety: The Pictures in Their Heads

by Robert Shore February 21, 2013 Framing in the Field

Public Safety is finally starting to get the time it deserves in the public conversation; but with an issue so complex and fraught with controversy, it’s easy for messages to get swallowed in the “swamp” of cultural models. In partnership with the Charles Hamilton Houston Institute for Race and Justice at Harvard University’s Law School [...]

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The Wedginess of Communicating Statistics

by Michael Erard February 14, 2013 Framer Reads the News

You may have noticed that scientists – as well as other professionals – frequently point to, write, talk, think about, and argue in terms of graphs, charts, and other visualizations of data. Sometimes, these visualizations are complex enough that they need to be explained, and in some cases, those explanations themselves give shape to the [...]

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Framing in the Field: The Power of Afterschool Learning

by Shannon Arvizu February 6, 2013 Framing in the Field

“It is now broadly understood that expanded learning programs can and must be much more than ‘graham crackers and basketball’ – that is, they can play a critical role in young people’s lives. But what does a real mind shift look like?” This is the question Michael Levine (Executive Director, Joan Ganz Cooney Center at [...]

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Media Framing: When Journalists Keep It Real and What It Means for Advocates

by Shannon Arvizu January 10, 2013 Framer Reads the News

Is it a fallacy to think that the media could ever really be objective? This is a question posed by Jay Rosen from the PressThink blog. Rosen writes that the media’s endeavors to appear “fair and balanced” hide the framing decisions every journalist must make when presenting information. Instead of hiding under this objectivity pretense, [...]

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Social Math for Climate Change: Young People Have Never Experienced a Colder than Average Month

by Shannon Arvizu November 19, 2012 Framer Reads the News

With Hurricane Sandy slowing fading from the media’s limited attention span, it is time for advocates to “widen the lens” and tell a more persistent and compelling story about the effects of climate change. One way to do this is to use social math. has a great social math example  based on the latest [...]

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Framing Digital Media and 21st Century Learning

by Michael Baran November 8, 2012 Framer Reads the News

Two new surveys released last week provide promising evidence that digital technology in classrooms is playing a positive role in children’s skill development. As children learn to navigate new technologies, they become more active in their learning, more self-sufficient as researchers, and more engaged in what they are doing. Subsequently, their higher order thinking skills [...]

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Video Games and Organic Chocolate Milk: Thoughts from a Learning Game Designer

by Shannon Arvizu October 11, 2012 Framing in the Field

The following guest post is from Dylan Arena, Ph.D., a former FrameWorks Summer Fellow and Chief Learning Officer at Kidaptive. Digital games have been a part of our media landscape for over three decades, and the discourse around them has always been primarily focused on whether or not they were harmful. According to dominant public [...]

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