by Frank Gilliam
October 9, 2011
Framer Reads the News
One of the most interesting and entertaining phenomena of this political season is the so-called “Occupy” trend. Started a few weeks ago by a group generally referred to as Occupy Wall Street, people have been gathering at city halls, corporate headquarters, and other institutions of power across the United States to protest a wide range [...]
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by Robert Shore
April 12, 2011
Framer Reads the News
FrameWorks senior researcher Eric Lindland recently stumbled upon this advertisement in a local DC newspaper. What’s the problem we want to solve? The imminent destruction of the planet. As strategic framers, we know that using crisis to get the public interested in your issue will generally backfire. Crisis as a frame can encourage a sense of helplessness. In [...]
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