Posts tagged as:

budgets and taxes

Framing Budgets and Taxes: Elizabeth Warren Gets It Right

by Robert Shore September 26, 2011 Framing in the Field

Elizabeth Warren has made a big name for herself in a relatively short time. She understands complex social issues and communicates this understanding to the public using simple language and a reasonable tone. Now, she’s using her expert communication skills to strengthen her bid for a U.S. senate seat in Massachusetts in 2012. Recently, on [...]

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Framer Reads the News: Complicating Issues of Budgets and Taxes

by Robert Shore April 12, 2011 Framer Reads the News

FrameWorks senior researcher Eric Lindland recently stumbled upon this advertisement in a local DC newspaper. What’s the problem we want to solve? The imminent destruction of the planet. As strategic framers, we know that using crisis to get the public interested in your issue will generally backfire. Crisis as a frame can encourage a sense of helplessness. In [...]

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Frank Luntz and the “so-called government option”

by Michael Erard December 22, 2010 Framer Reads the News

We don’t expect Frank Luntz, GOP pollster and message maven, to do our work for us — in fact, he’s often working in the opposite direction, and for political clients (which we don’t do). But he inadvertently confirmed some of our findings on government and budgets and taxes, that talking about “public structures” and “public [...]

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