by Shannon Arvizu
September 9, 2011
Framing in the Field
While this may come as not much of a surprise, a new study by the Yale Project on Climate Change Communication finds that the 12% of voters who identify as members of the Tea Party mostly dismiss global warming. The report entitled, ”Politics & Global Warming: Democrats, Republicans, Independents, and the Tea Party,” reports how members [...]
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by Robert Shore
April 12, 2011
Framer Reads the News
FrameWorks senior researcher Eric Lindland recently stumbled upon this advertisement in a local DC newspaper. What’s the problem we want to solve? The imminent destruction of the planet. As strategic framers, we know that using crisis to get the public interested in your issue will generally backfire. Crisis as a frame can encourage a sense of helplessness. In [...]
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