Posts tagged as:

cultural models

Guility or Empowered? New Greendex Study Reveals the Role of Culture in Consumer Behavior

by Shannon Arvizu August 1, 2012 Framer Reads the News

A new Greendex study reveals an apparent contradiction in international attitudes and behavior towards the environment. On the one hand, countries that rank high on green consumer behavior also “feel guilty” for not doing more. On the other hand, countries that rank low on green consumer behavior (the U.S. included) also “feel empowered” that they [...]

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Do We Need Different Messages for Influencing Policy Makers?

by Shannon Arvizu May 30, 2012 Framing FAQs

Influencing policy makers is essential for social change. Do we need different messages for policy makers? Do policy makers have different cultural models? Recently, in response to a presentation of the first stage of our descriptive research on Environmental Health, this question was sent from experts in the field to our research associates, Nat Kendall-Taylor [...]

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What’s the best way to win an election?

by Adam Simon May 11, 2012 Framer Reads the News

Is it best to win an election by sending many messages to persuade diverse groups or one big message to persuade the entire populace? For years now, the trend in political communications has been toward micro-targeting for micro-demographics. As Will Durst (from the SF Chronicle) humorously points out: “Small nimble groups have replaced the old [...]

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FAQs on Environmental Health: Do Ethnic Minorities Share the Same Cultural Models?

by Shannon Arvizu May 2, 2012 Framing FAQs

Recently, in response to a presentation of the first stage of our descriptive research on Environmental Health, three questions were sent from experts in the field to our research associates, Nat Kendall-Taylor and Eric Lindland. All three are critically important questions that we have encountered in other areas of research, and our responses pertain both [...]

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Education Reform: An On-the-Street View of Cultural Models at Work

by Nat Kendall-Taylor July 25, 2011 Framing in the Field

Have you ever given a talk and been left with the sinking feeling that the message people were left with and the one you had intended to provide were dramatically different? Well, you are not alone! One way that anthropologists explain this phenomenon is with the theory of cultural models. While this theory is complex, [...]

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