Posts tagged as:

framing

Framing Digital Media and 21st Century Learning

by Michael Baran November 8, 2012 Framer Reads the News

Two new surveys released last week provide promising evidence that digital technology in classrooms is playing a positive role in children’s skill development. As children learn to navigate new technologies, they become more active in their learning, more self-sufficient as researchers, and more engaged in what they are doing. Subsequently, their higher order thinking skills [...]

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Do We Need Different Messages for Influencing Policy Makers?

by Shannon Arvizu May 30, 2012 Framing FAQs

Influencing policy makers is essential for social change. Do we need different messages for policy makers? Do policy makers have different cultural models? Recently, in response to a presentation of the first stage of our descriptive research on Environmental Health, this question was sent from experts in the field to our research associates, Nat Kendall-Taylor [...]

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Kony 2012: When is a story too simple?

by Shannon Arvizu April 2, 2012 Framer Reads the News

By now,  many of you are familiar with the Kony 2012 campaign. As the story of war children in Uganda has gone viral, we at FrameWorks are thinking about the effectiveness of the narrative used in the 30-minute documentary. There are three take-aways from this project that are useful for us to consider as storytellers [...]

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Occupy Movement Media Success: Staying on Frame

by Tia Remington-Bell December 6, 2011 Framer Reads the News

How do we know when framing is successful for getting issues on the public agenda? One proxy for influence is to look at how well groups have been able to redirect media attention. In the case of the Occupy Movement, Prof. Tim Groeling (UCLA, Communications Studies), discusses the media success of recent Occupy events. From this [...]

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Occupy: Flash Mob Politics or Social Movement?

by Frank Gilliam October 9, 2011 Framer Reads the News

One of the most interesting and entertaining phenomena of this political season is the so-called “Occupy” trend. Started a few weeks ago by a group generally referred to as Occupy Wall Street, people have been gathering at city halls, corporate headquarters, and other institutions of power across the United States to protest a wide range [...]

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What Dominant Frames Conceal: Inequality and Civil Unrest

by Frank Gilliam September 30, 2011 Framing in the Field

New York City mayor Michael Bloomberg – on his weekly radio show – was asked about the implications of the rising poverty rate in the U.S. He responded, “[Y]ou have a lot of kids graduating college, who can’t find jobs…That’s what happened in Cairo. That’s what happened in Madrid. You don’t want those kinds of [...]

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Framing Budgets and Taxes: Elizabeth Warren Gets It Right

by Robert Shore September 26, 2011 Framing in the Field

Elizabeth Warren has made a big name for herself in a relatively short time. She understands complex social issues and communicates this understanding to the public using simple language and a reasonable tone. Now, she’s using her expert communication skills to strengthen her bid for a U.S. senate seat in Massachusetts in 2012. Recently, on [...]

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Why is Storytelling Important? Vonnegut Tells Us Why

by Tia Remington-Bell June 23, 2011 Framing FAQs

How does the public make sense of incoming information? Through stories. What kinds of stories help the public make sense of information on social issues? Thematic stories. People process new information best through narrative structure. Kurt Vonnegut, the famous American novelist of  Slaughterhouse-five and Cat’s Cradle, knows this well. Watch this entertaining lecture as he lays [...]

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Food for Thought: A Reading Resource

by Yndia Lorick-Wilmot November 8, 2010 Framing in the Field

Greetings Framers: Framing is both a science and an art. It requires continued  mastery of the science of cognition as well as the art of practically applying messaging strategies to open the dialogue for collective action and social change. It’s important to remember that we all have the ability to build public will and understanding about [...]

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