From 2002-2004, the FrameWorks Institute conducted an integrated series of research projects to determine how Americans think about health care and the problems facing the health care system. The goal of this research was to understand how the public thinks about health care and the larger context of the health care system. What, if anything, do they see as broken? And what would fix the problem?
Specifically, we investigated the following questions:
Research was conducted in three states: Arizona, California and New Hampshire. While each state had a local perspective on the issue, residents of the three states shared many common perceptions of the American health care system that may be useful for other state and national advocates. Research reports and Message Memos can be found in the state-specific toolkits.
In 2008, FrameWorks completed research on how Americans think about Community Health, which may also be of interest to health care advocates. To access this research, click here.
This project was generously funded by: The Endowment for Health and HNHfoundation in New Hampshire; the California Wellness Foundation and the California Endowment; and the St. Luke's Health Initiatives in Arizona.
Making the Public Case for Health Care Reform- A FrameWorks Message Brief . This Message Brief distills the research findings and framing strategies outlined in the state-based Toolkits, and offers some dos and don’ts for communicators on the issue.
Answering Tough Questions About Health Care Reform. This document examines some Frequently Asked Questions about health care reform, providing typical answers and reframed responses. Also included are three key cautions for health care reform communicators.
In Arizona, the following research was conducted:
In New Hampshire, the following research was conducted:
In California, the following research was conducted:
The research reports, summary finding and recommendations, as well as tools and applications can be found in the following three compendia:
Fairness is a value often used by health care reform advocates to appeal to broad audiences. Read FrameWorks’ FrameByte, The Challenge of Using Fairness to Advance Health Care Reform, to learn more about the unintentional consequences of using this value in your communications.
Invisible Structures of Opportunity: How Media Depictions of Race Trivialize Issues of Diversity and Disparity . This analysis was supported by the W. K. Kellogg Foundation to examine the various ways in which race is presented to readers, directly and indirectly, in the nation’s news media. More specifically, it analyzes media coverage of race over the course of one year in four issue areas: health, education, early child development and employment. The report lays out the dominant frames that are applied to race in these areas and demonstrates how these frames constrain public solutions.