by Robert Shore
April 12, 2011
Framer Reads the News
FrameWorks senior researcher Eric Lindland recently stumbled upon this advertisement in a local DC newspaper. What’s the problem we want to solve? The imminent destruction of the planet. As strategic framers, we know that using crisis to get the public interested in your issue will generally backfire. Crisis as a frame can encourage a sense of helplessness. In [...]
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by Yndia Lorick-Wilmot
November 8, 2010
Framing in the Field
Greetings Framers: Framing is both a science and an art. It requires continued mastery of the science of cognition as well as the art of practically applying messaging strategies to open the dialogue for collective action and social change. It’s important to remember that we all have the ability to build public will and understanding about [...]
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