Posts tagged as:

tone

Does a negative plus a negative equal a positive for President Obama?

by Frank Gilliam September 9, 2011 Framer Reads the News

In a recent Los Angeles Times article, political reporter Doyle McManus argues that president Obama’s “tone” is changing and will be highlighted in his jobs speech. If true, this is clearly a turn away from the “reasonable” mode of communications the president has used for most of his term in office. According to research from [...]

Share|
0 comments Read more →

It’s Not a Fight When We Frame it Right: Toning Down the Fire

by Erika Rydberg July 19, 2011 Framing Do's and Don'ts

In our second installment on tone, we consider the role that the media plays in promoting the use of argumentative rhetoric on social issues. Deborah Tannen, author of the “The Argument Culture: Stopping America’s War of Words,” is a foremost expert on this issue. She is is a linguist, psychologist, and researcher and has looked extensively [...]

Share|
0 comments Read more →

A Reasonable Tone…and Why It’s Music to Our Ears

by Erika Rydberg July 7, 2011 Framing Do's and Don'ts

Composers know how to use tone for maximum effect. Watch this clip from composer Philip Glass’s “Koyaanisquatsi.” This piece uses different sounds and visuals to create tones that elicit an audience response. Tone is also a part of framing your message.  Tone influences the type of response you get from your audience. Often with social policy [...]

Share|
1 comment Read more →

Framer Reads the News: Complicating Issues of Budgets and Taxes

by Robert Shore April 12, 2011 Framer Reads the News

FrameWorks senior researcher Eric Lindland recently stumbled upon this advertisement in a local DC newspaper. What’s the problem we want to solve? The imminent destruction of the planet. As strategic framers, we know that using crisis to get the public interested in your issue will generally backfire. Crisis as a frame can encourage a sense of helplessness. In [...]

Share|
1 comment Read more →