Brazil Early Childhood

FrameWorks is engaged in a three-year project in collaboration with the Global Children's Initiative of the Center on the Developing Child at Harvard University, the Fundação Maria Cecilia Souto Vidigal, in São Paulo, and the Bernard van Leer Foundation. The goal of this collaboration is to translate for Brazilians the science of early child development and the specific effects of urban violence on early child development. Working alongside Brazilian anthropologists and sociologists, FrameWorks has engaged local experts and academics in the hard work of translating Strategic Frame Analysis™ to the Brazilian cultural landscape.

Funders

The Center on the Developing Child at Harvard University, the Fundação Maria Cecilia Souto Vidigal, and the Bernard van Leer Foundation.

Research & Recommendations

Lembrar, Espelhar e Experimentar: Mapping the Gaps Between Expert and Public Understandings of Early Child Development in Brazil (2014). This report, in Portuguese, lays the groundwork for a larger effort to reframe the public debate on early child development by comparing how experts talk and Brazilians think about early childhood and early child development. Using data from interviews with both expert and pubic informants, the report details a set of key communications challenges and presents initial strategies to address these challenges.

Representations of Early Childhood and Urban Violence in Brazilian Media (2014) This report, available in both Portuguese and English, examines the explicit and implicit messages embedded in the media’s presentation of issues related to both early child development and urban violence in Brazilian newspapers. The report finds that the dominant media frames are reflective of the Brazilian public’s understandings on these issues and therefore miss opportunities to expand the discourse in productive ways.

Early Child Development and Violence in Brazil: A Field Frame Analysis (2014). This English-language Field Frame Analysis maps the competing narratives used by influential organizations to frame the debate on early child development and violence, especially violence related to early childhood. It finds that narratives of early child development are siloed and distinct with little attention given to the cognitive process of development. Organizations that communicate about violence, on the other hand, focus on one single dominant narrative, thereby missing opportunities to explore the breadth of the issue. The report concludes with recommendations as to how organizations working on these issues can use lessons from other phases of this project to communicate more effectively.

Pais Despreparados, Punições Mais Severas e O Efeito Dominó: Mapping the Gaps Between Expert and Public Understandings of Violence and Its Effects on Early Child Development in Brazil (2014). This report, in Portuguese, compares how experts talk and Brazilians think about early childhood and early child development. Using data from interviews with both expert and pubic informants, the report details a set of key communications challenges and presents initial strategies to address these challenges.

Values and Metaphors for Communicating About Early Child Development in Brazil: A FrameWorks MessageMemo (2014). This MessageMemo summarizes the findings from a comprehensive multi-method investigation of how Brazilians view early child development and reports on specific reframing tools that demonstrated strong effects in redirecting thinking and building understanding of the processes underlying early child development.


FrameWorks Institute

  Updated: 02/06/15