In 2001, the NRDC commissioned research from the FrameWorks Institute to examine the issue of pet toxins and how the American public reasons about toxic chemicals in the home and in the garden.
This research was designed to explain the public conversation Americans are inclined to have about food, and the perceptual barriers that get in the way of their understanding of the larger food system.
Getting Below the Surface: Mapping the Gaps between Expert and Public Understandings of the Ocean and Marine Conservation in the United Kingdom. This study explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them. It includes strategic communications recommendations that environmental advocates can use to reframe ocean issues.