An Overview of Products and Tools
The FrameWorks Institute and its collaborators have produced numerous applied tools for its clients working on social change. In this section of the Web site you will find examples of these applications. Reproduction of any of these publications is strictly prohibited, unless given express permission by the FrameWorks Institute.
Multimedia Tools
Webinars
FrameWorks' Webinars are narrated presentations by FrameWorks staff on key framing strategies. These are available for viewing in Flash.
eWorkshops
FrameWorks Institute’s interactive eWorkshops are hour-long, web-based tools that provide highly accessible reviews of FrameWorks’ research and recommendations on a given issue area.
Issue-based Toolkits
FrameWorks produces Online and CD Toolkits for many of its issue-based research efforts, from Health Care to Rural Issues to Government to Oral Health. These contain all research reports, recommendations, and tools for the field such as Talking Points, Sample Op-Eds, Sample Media Interview Questions and more. See the complete list of issue-based toolkits.
Framing Briefs and Digests
FrameBytes
FrameBytes are very brief, 2-3 page articles on important framing topics - such as the difference between Strategic Frame Analysis and Social Marketing; Telling more thematic stories; How to frame solutions; etc.
eZines
Each FrameWorks' eZine is short exploration of a key frame elements (e.g., tone, metaphors), a framing technique (e.g., doing social math), or a research topic (child poverty). In addition, there are a number of eZines that explore framing in general by providing explicit analyses of framing problems and opportunities.
The original series was supported by a grant from the Annie E. Casey Foundation; additional eZines have been supported by the W. K. Kellogg Foundation.
Framing 101 Toolkit
A general Framing Public Issues Toolkit is available - the manual explains each element of the frame (values, messengers, metaphors, context, etc.), and provides tools such as sample op/eds, speeches and mock interviews. Visit FrameWorks' Framing Public Issues Toolkit.
