Resources on Strategic Frame Analysis™

Resources Available on the Web

UCLA's Center for Communications and Community
http://www.sscnet.ucla.edu/issr/ccc/

The Center for Communications and Community, a major research partner of the FrameWorks Institute, is a service, research, and training institution working at the intersection of communications, race, and community transformation. The Center seeks to fill the void that exists between grassroots practitioners, the non-profit sector, media research scholars, working journalists, and policymakers interested in community development. Here you will find articles by Franklin D. Gilliam, Jr., its director.

Harvard Family Research Project Interview with Susan Bales
http://www.gse.harvard.edu/hfrp/eval/issue16/bales.html

In the Harvard Family Research Project's Evaluation Exchange Winter 2001 newsletter, Susan Bales is interviewed about strategic frame analysis, its methodology, its applications, and how to connect social problems to solutions.

Benton Foundation: Effective Language for Discussing Early Childhood Education and Policy
www.benton.org/publibrary/stratcom/earlyed.pdf

This report, with articles by Susan Bales, George Lakoff, and Richard Brandon, discusses how the issue of early childhood education has been framed, public attitudes toward the issue, and communications strategies for effectively reframing the issue.

Watch Your Mouth
http://www.watchyourmouth.org

This Web site provides an example of FrameWorks research leading to application in a creative, media advocacy campaign for children's oral health.

Society for Research in Child Development, University of Michigan
http://www.srcd.org

A recent paper on strategic frame analysis by Susan Bales and Franklin D. Gilliam, Jr. (UCLA's Center on Communications and Community) was published July 2001 in SRCD's Social Policy journal, volume 15, no. 3, which can be found on their Web site.

Other Resources We Recommend

Bales, S. N. "Communicating Early Childhood Education: Using Strategic Frame Analysis To Shape the Dialogue." Bulletin of Zero to Three. June/July 1999. Volume 19, No. 6.

Bales, S.N. "Public Opinion and Health Care Reform for Children." The Future of Children. Summer/Fall 1993: 184-197. Volume 3, No. 2.

Bales, S. N. "Reframing Community Messages through Myths and Metaphors." Located at http://www.sscnet.ucla.edu/issr/ccc/toolkit/bales.html.

Bales, S.N. "Talking Back, Ernie Pyle Style." Do the Media Govern?: Politicians, Voters, and Reporters in America. Thousand Oaks, CA: Sage. 1997: 401-408.

Gilliam, F.D., Jr., Ph.D. and S. Iyengar. 1998. "The Superpredator Script." Nieman Reports: 45.

Iyengar, S. 1991. Is Anyone Responsible? How Television Frames Political Issues. Chicago: University of Chicago Press.

Iyengar, S. and Donald R. Kinder. 1987. News that Matters: Television and American Opinion. Chicago: University of Chicago Press.

Iyengar, S. and Richard Reeves (eds.). 1997. Do the Media Govern?: Politicians, Voters, and Reporters in America. Thousand Oaks, CA: Sage.

Lakoff, G., Ph.D., and M. Johnson. 1979. Metaphors We Live By. Chicago: University of Chicago Press.

Lakoff, G., Ph.D. 1996. Moral Politics: What Conservatives Know that Liberals Don't. Chicago: University of Chicago Press.

Tannen, Deborah. 1998. Framing in Discourse. New York, NY: Simon & Schuster.