A FrameWorks Communications ToolkitGet Started
Welcome to Telling Stories Out of School – a collection of framing research, recommendations, and sample communications.
This toolkit is designed to help leading voices in the education sector to build support and cultivate demand for an excellent public school system by building public understanding of issues such as assessment, instruction, and systemic supports and reforms. This set of materials is intended to support communicators in explaining many of the central issues in education: curriculum and instruction; equity and disparities; teacher quality and support; space and time reforms; and more. It models how to apply the findings of the Core Story of Education initiative, a multi-method research project which queried the thinking of over 28,000 Americans, analyzed thousands of media samples, and reviewed hundreds of communications samples from dozens of leading education organizations. As a result of this thorough, extensive social science research, communicators can have confidence that these themes and messages will have a reliable effect with the public.
The Core Story of Education project was sponsored by a coalition of philanthropies: the Nellie Mae Education Foundation, Ford Foundation, Raikes Foundation, C.S. Mott Foundation, Hewlett Foundation, NoVo Foundation and W.K. Kellogg Foundation. It builds on research sponsored by the John D. and Catherine T. MacArthur Foundation and the Lumina Foundation.
To enhance education advocates’ efforts to build a more productive public conversation around education reform, the kit’s materials include:
For 15 years, FrameWorks Institute research has demonstrated that effective communications can help activate the public’s engagement with complex social issues – such as the education reforms needed to meet the demands of a complex and changing world. For more on the extensive evidence base that informs the recommendations in this toolkit, visit our website.
Why does education need a reframing strategy, and what does this communications research have to offer the field? These pieces offer an overview.
The Core Story systematically dislodges the harmful narrative that the public has learned about the education system. Compare the dominant story with the reframed Core Story in this interactive feature.
Want more to go on? Explore this Message Memo, which synthesizes the research and its key implications. Download as a pdf or view the multimedia report for a glimpse of video data. See interactive version.
Public thinking is like a swamp – and it can be hard to get your messages through. With a map, you can navigate it.
You can review the research underlying these tools in FrameWorks studies on Americans’ cultural models on a range of educational issues, including the purpose of education, assessment, equity, learning, space and time, teachers, and technology in education.
Useful guides to keep communicators on frame.
Review the key messages that are the Core Story's major themes.
Stay on message in the face of tough questions.
Download printable cards summarizing tested frame elements. (5.6 mb)
Multimedia resources for learning more – and sharing.
Explore the extensive evidence base that informs the recommendations in this toolkit.
Check out other FrameWorks toolkits on education issues: