FrameWorks: Framing Food and Fitness as a Public Issue

Welcome to Talking About Community Health – a toolkit compendium of new research on how Americans think about issues related to food and fitness, the community environments that affect physical activity and healthy eating, and the policies that promote healthy communities. Also included are new applications materials, based on the research findings from a multi-year investigation, that can help engage the public in understanding how public policies related to food and fitness affect community health. This toolkit was developed by the FrameWorks Institute for the W. K. Kellogg Foundation’s Food and Fitness Initiative and The California Endowment. Standard rules governing citation and intellectual property usage apply. You are invited to view the companion e-workshop, “Location, Location, Location: Framing Food and Fitness as Community Health” on the FrameWorks website for an interactive overview of the research and its application to real-world communications challenges.

About This CD
Message Memo: "Framing Community Health as if Food and Fitness Mattered"
Research
- Health Individualism: Findings from Cognitive Elicitations in California
- Fitness as a Personal Ideal: Findings from Cognitive Elicitations in Colorado and Chicago
- Calories, Not Communities: A Media Content Analysis of Food and Fitness News
- Implications of the Consumer Frame for Food and Fitness: Cognitive Analysis of Media Depictions
- Civic Wellbeing: Findings from Focus Groups in California
- Discussing Public Environments in the Community: Findings from Focus Groups Nationwide
- A Systemic View of Fitness: Findings from Simplifying Models Research
- Framing Healthy Communities: Findings from the Survey Experiments
Applications
- Frequently Asked Questions (FAQs)
- Talking Points
- Cheat Sheet: Using the Values, Domains and Models
- Sample Speech
- Sample Editorial
- Sample Letter to the Editor
Resources
- Ezine #40: Doing Social Math: Case Study in Framing Food and Fitness
- Ezine#35: Childhood Obesity
- Changing the Public Conversation about Social Problems: A Beginner's Guide to Strategic Frame Analysis EWorkshop
- Framing Public Issues Toolkit

All resources can be found at www.frameworksinstitute.org.