Applications

In these materials, the FrameWorks research team offers specific examples of research-based communications.

A. Talking Points: A brief two-page outline of the key points to make in most communications materials.
B. How to Use the Simplifying Model: A mini-article that explains the purpose of the Public Structures model and gives examples of how to use it to improve understanding of government.
C. Frequently Asked Questions (FAQs): Eighteen tough questions suggested by advocates are answered, preliminary answers analyzed and then reframed, with pointers about how those reframes are dealt with in the research. Makes a great preparation tool for interview situations.
D. Sample Op/Ed 1: Responding to charges that a state's government is "worse than ever before," this sample op/ed incorporates the framing research into a case for citizen involvement in government; sidebar commentary shows how the research is incorporated into each paragraph.
E. Sample Op/Ed 2: This commentary uses the issue of privatizing public lands to demonstrate how the framing research can be used to reset the agenda; sidebars indicate how the research is incorporated into each paragraph.
F. Sample Speech 1: What would a reframed speech to a civic group about government actually look like? This sample offers a good rough draft for tailoring to local situations, along with sidebar instructions.
G. Sample Speech 2: Often government is the subsidiary issue in an argument about a specific topic — take health care reform, for example. In this model speech, the reframing recommendations from FrameWorks' government research combine with other FrameWorks research on how to talk about health care to make a powerful case for government's role in reforming the health care system. Sidebars illuminate the strategy.
H. Sample Radio Interview: It's one thing to contemplate an op/ed but quite another to answer tough questions in the heat of the moment. This mock radio interview preflights that situation and allows spokespersons to get familiar with the reframing challenges before they happen. Sidebars suggest ways to deliver the message, based on the research.



Applications In these materials, the FrameWorks research team offers specific examples of research-based communications. A. Talking Points A brief two-page outline of the key points to make in most communications materials. B. How to Use the Simplifying Model A mini-article that explains the purpose of the Public Structures model and gives examples of how to use it to improve understanding of government. C. Frequently Asked Questions (FAQs) Eighteen tough questions suggested by advocates are answered, preliminary answers analyzed and then reframed, with pointers about how those reframes are dealt with in the research. Makes a great preparation tool for interview situations. D. Sample Op/Ed 1 Responding to charges that a state's government is "worse than ever before," this sample op/ed incorporates the framing research into a case for citizen involvement in government; sidebar commentary shows how the research is incorporated into each paragraph. E. Sample Op/Ed 2 This commentary uses the issue of privatizing public lands to demonstrate how the framing research can be used to reset the agenda; sidebars indicate how the research is incorporated into each paragraph. F. Sample Speech 1 What would a reframed speech to a civic group about government actually look like? This sample offers a good rough draft for tailoring to local situations, along with sidebar instructions. G. Sample Speech 2 Often government is the subsidiary issue in an argument about a specific topic — take health care reform, for example. In this model speech, the reframing recommendations from FrameWorks' government research combine with other FrameWorks research on how to talk about health care to make a powerful case for government's role in reforming the health care system. Sidebars illuminate the strategy. H. Sample Radio Interview It's one thing to contemplate an op/ed but quite another to answer tough questions in the heat of the moment. This mock radio interview preflights that situation and allows spokespersons to get familiar with the reframing challenges before they happen. Sidebars suggest ways to deliver the message, based on the research.
© FrameWorks Institute 2006

Applications

© FrameWorks Institute 2006