In the United Kingdom, the public narrative about poverty is inaccurate—and corrosive. The FrameWorks Institute is exploring how to reframe the issue so the public has a better understanding of it.
Getting Below the Surface: Mapping the Gaps between Expert and Public Understandings of the Ocean and Marine Conservation in the United Kingdom. This study explores expert and the UK public views of the ocean and marine conservation and “maps the gaps” between them. It includes strategic communications recommendations that environmental advocates can use to reframe ocean issues.