FrameWorks Institute

Changing the conversation on social issues

Using framing to unlock change

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Library

Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

Framing 101

Discover how the science of framing can help us to be heard and understood. When we change the story and how we tell it, we can change the world.

Issues

Since 1999, FrameWorks has studied how people think and talk about numerous social issues – and how communications can spark change. We live up to our mission by sharing our research freely.

Culture Change Project Resource Hub

Is American culture changing? Are mindsets shifting in the wake of so much social upheaval? How can cultural shifts inform how progressives communicate about key issues?

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All Resources

Featured Resources

Toolkit

Boosting Public Discourse: Reframing Childhood Immunization

Find guidance and resources to advocate for expanding access to childhood and adolescent vaccination.

External article

Why Do Americans Mistrust Science? | Opinion

Science makes our lives better, safer, and longer. Why do so many Americans distrust it?

Report

Navigating Cultural Mindsets of Race and Place in the United States

The places where we live shape our lives. Structural racism has shaped and continues to shape where and how Americans live.

All Resources

Recent Reports

Article

AI Overlords or Dwayne “The Rock” Johnson? Envisioning America’s Future

What is your vision of a better future? What might our country look like in 2050 if things go as well as they possibly could? In January, we asked focus group participants to paint us an...

Article

The Future of Care

Four years ago, the COVID-19 pandemic shined a light on care work and the many ways that care infrastructure—or the lack thereof—plays an important role in all of our lives. From greater...

Report

Framing Adversity, Trauma, and Resilience

The science of adversity, trauma, and resilience is a powerful tool in any effort to improve health and wellbeing. But science—no matter how strong its findings—does not speak for itself.

Article

Disrupting the Anti-‘Woke’ Discourse

Teaching students about race, gender and sexual orientation; training around diversity, equity, and inclusion; discussing the realities of structural racism—all of these activities have been...

All Reports