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FrameWorks UK

Equity

How we talk about equity can shift and change how people think about it. It can reveal the root causes of racial and social disparities. It can elevate equity-focused policy.

We can’t get to the society we want without talking about racial, social, and economic equity. But if communications aren’t framed carefully, they can backfire, and opportunities to build support for change can be missed.

FrameWorks’ research on issues ranging from justice reform, residential segregation, and health disparities highlights the need to explain how social issues work, lead with shared values, and spotlight solutions.

Explore these resources to find out what to emphasize, and what to avoid when talking about equity.

Featured Work

Young girl with hand raised in front of collage of education images
Report

Advancing Anti-Racist Education

How School Leaders Can Navigate the Moral Panic about “Critical Race Theory”
Report

Navigating Cultural Mindsets of Race and Place in the United States

The places where we live shape our lives. Structural racism has shaped and continues to shape where and how Americans live.
Framing Resource

Talking about Health Equity

Here are three sample definitions that use the phrases “fair and full” or “fair and just,” which can complement or replace the word equity.

Showing 25 – 36 of 53

Report

Making the Case for Equitable and Just Public Education: Core Story of Education Messaging Strategies

The Core Story of Education has been successful in reframing public education, not as something that needs to be dismantled or built anew, but rather as a system with a strong structure and...
External article

Here’s How Nonprofits Can Get Americans to Fight the Racism Laid Bare by COVID-19

How can social-change communicators best promote conversations about race and racism in ways that help people understand, and get them to act and support solutions that advance equity? Here are...
Frame Testing Recommendations

Piecing It Together: A Communications Playbook for Affordable Housing Advocates

How can we lead more productive public conversations about inclusive housing policy, community development, and affordable housing? This playbook helps us reframe.
External article

Creating Affordable Housing Opportunities Means Talking Equity

To attain affordable housing for all, we must build public support by shifting narratives away from consumer choice and personal responsibility.
External article

Reframing Sexual Violence: From #MeToo to Time’s Up

In the shift from #MeToo to Time’s Up, movement leaders are strategically framing sexual violence as a social and cultural problem, rather than an individual problem. Doing so helps people think...
Report

Beyond Awareness of Stigma: Moving Public Understanding to the Next Level

This report compares expert and public views of issues related to mental health and outlines the differences between them.
Publication

Framing Stories For Change

Not all stories work the way we think they do.
Report

Unlocking the Door to New Thinking: Frames for Advancing Oral Health Reform

How can we talk about oral health in a way that elevates its importance - and helps people understand its connection to health equity?
Report

Reframing Affordable Housing: Findings from Peer Discourse Sessions

FrameWorks researchers observed small-group discussions (peer discourse sessions) to explore how people think about affordable housing - and learn which frames can change minds.
Report

Talking about Poverty: How Experts and the Public Understand Poverty in the United Kingdom

This Map the Gaps report compares expert and public views of the causes and consequences of poverty in the United Kingdom and solutions to it.
Report

Mixing It Up: Reframing Neighborhood Socioeconomic Diversity

This comprehensive MessageMemo synthesizes FrameWorks research about socioeconomic mixing.
Report

Reframing Early Childhood Development and Learning in Alamance County

How can we build support for early childhood development in Southern, conservative communities? We conducted research in Alamance County, NC, to find out.