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FrameWorks UK

Equity

How we talk about equity can shift and change how people think about it. It can reveal the root causes of racial and social disparities. It can elevate equity-focused policy.

We can’t get to the society we want without talking about racial, social, and economic equity. But if communications aren’t framed carefully, they can backfire, and opportunities to build support for change can be missed.

FrameWorks’ research on issues ranging from justice reform, residential segregation, and health disparities highlights the need to explain how social issues work, lead with shared values, and spotlight solutions.

Explore these resources to find out what to emphasize, and what to avoid when talking about equity.

Featured Work

Frame Testing Recommendations

Reframing School Discipline: A Strategic Communications Playbook

This strategic messaging playbook offers guidance. It outlines 12 evidence-based framing strategies that communicators in the education, justice, and civil rights sectors can use to challenge...
External article

Creating Affordable Housing Opportunities Means Talking Equity

To attain affordable housing for all, we must build public support by shifting narratives away from consumer choice and personal responsibility.

 students arriving at school
Toolkit

Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.

Showing 25 – 36 of 49

External article

Reframing Sexual Violence: From #MeToo to Time’s Up

In the shift from #MeToo to Time’s Up, movement leaders are strategically framing sexual violence as a social and cultural problem, rather than an individual problem. Doing so helps people think...
Report

Beyond Awareness of Stigma: Moving Public Understanding to the Next Level

This report compares expert and public views of issues related to mental health and outlines the differences between them.
Publication

Framing Stories For Change

Not all stories work the way we think they do.
Report

Unlocking the Door to New Thinking: Frames for Advancing Oral Health Reform

How can we talk about oral health in a way that elevates its importance - and helps people understand its connection to health equity?
Report

Reframing Affordable Housing: Findings from Peer Discourse Sessions

FrameWorks researchers observed small-group discussions (peer discourse sessions) to explore how people think about affordable housing - and learn which frames can change minds.
Report

Talking about Poverty: How Experts and the Public Understand Poverty in the United Kingdom

This Map the Gaps report compares expert and public views of the causes and consequences of poverty in the United Kingdom and solutions to it.
Report

Mixing It Up: Reframing Neighborhood Socioeconomic Diversity

This comprehensive MessageMemo synthesizes FrameWorks research about socioeconomic mixing.
Report

Reframing Early Childhood Development and Learning in Alamance County

How can we build support for early childhood development in Southern, conservative communities? We conducted research in Alamance County, NC, to find out.
External article

Black and Brown Boys Don’t Need to Learn ‘Grit,’ They Need Schools to Stop Being Racist

In this article for the Hechinger Report, Moira O’Neil, FrameWorks’ directory of research interpretation and application, explains how framing resilience as “grit” undermines support for...
Report

“You Only Pray that Somebody Would Step In”: Mapping the Gaps Between Expert and Public Understandings of Elder Abuse in America

Elder abuse is a topic that most people would rather not think about, but they carry assumptions nonetheless. This study maps public thinking on elder justice.
Report

The Power of Explanation: Reframing STEM and Informal Learning

Expanding STEM education should be a no-brainer - but Americans assume it's not for everyone. Explanation can help us talk about STEM in ways that resonate.
Report

Aging, Agency, and Attribution of Responsibility: Shifting Public Discourse about Older Adults

Ageism is alive and well in the media. But how can we make sure it's not in our advocacy communications, too?