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Human Services

When public programs are likened to a “safety net”, people assume services exist only to catch those who fall. Framing helps broaden thinking.

Language has a powerful effect on how people think about fostering human wellbeing—and the level of investment in it. Common strategies—like defending the “safety net” and rebutting myths about benefits—create a cycle of bickering and budget cuts.

A new narrative can focus the public’s attention on the larger purpose of human services: to bring out the full potential of everyone in our society.

Explore how to change this conversation.

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