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FrameWorks UK

Library

Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Showing 457 – 468 of 642

Report

Cognitive Media Analysis of Disparities in the Education System

The way the media covers educational equity and the "achievement gap" shapes public thinking. How can we reframe?
Toolkit

Social Media Messages

Use these customizable, shareable social media messages to amplify your advocacy for policies that increase vaccine access and uptake.
Toolkit

Building a Strong Frame

When we skip over deeper explanation of how a problem comes to be, we miss opportunities to build lasting public understanding.
Toolkit

Quick Start Guide to Reframing Childhood Immunizations

Five framing strategies that can shift thinking about childhood immunizations.
Toolkit

Talking Points

Need a short summary of points to make and ways to make them? This guide can get you started.
Toolkit

Words to Watch

Use this short list of words to replace (and alternatives to embrace) to develop a vaccine vocabulary that inoculates against misunderstandings and distractions.
Toolkit

“Collective Responsibility”

“As a society, we have a responsibility to the common good—which translates into a shared duty to ensure everyone has access to immunization services.”
Toolkit

“Software Updates”

“Just like our digital devices perform better after we’ve updated the software, our immune systems work more effectively in response to vaccines.”
Toolkit

“Beginner Text”

“When we immunize children, it’s a lot like helping them learn to read. Vaccines are beginner texts that our immune systems use to practice comprehending a disease.”
Toolkit

Sample Letter to the Editor

Legislators always read the opinion pages in their local district press. A letter to the editor is a relatively easy and surprisingly powerful way to frame issues on your own terms.
Toolkit

Adjusting to Your Audience

Here are some special considerations for communications aimed at people who express skepticism about vaccines but may still be open to listening.
Toolkit

Responding to Vaccine Deniers in Public

Different strategies and techniques are required for conversation with a vocal vaccine denier in front of a public audience.