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Article

AI Overlords or Dwayne “The Rock” Johnson? Envisioning America’s Future

What is your vision of a better future? What might our country look like in 2050 if things go as well as they possibly could? In January, we asked focus group participants to paint us an...
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The Future of Care

Four years ago, the COVID-19 pandemic shined a light on care work and the many ways that care infrastructure—or the lack thereof—plays an important role in all of our lives. From greater...
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Disrupting the Anti-‘Woke’ Discourse

Teaching students about race, gender and sexual orientation; training around diversity, equity, and inclusion; discussing the realities of structural racism—all of these activities have been...
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Unpacking Americans’ Assumptions about Democracy

Between various high-profile court cases and the realities of a presidential election year fraught with controversy, it feels like we are living through a referendum on democracy in the United...
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Is Election Discourse Influencing How Americans Think about Financial Success?

Welcome to On Culture, a new monthly blog from the FrameWorks Institute’s Culture Change Project. Here, we’ll provide regular updates from our ongoing qualitative and quantitative research,...
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Americans’ Thinking about Political Division Offers Clues for Communicating about Systemic Reform

Americans see partisanship as a problem. This is no secret. But our cynicism about political parties takes different forms, with very different implications for progressives. Some ways of thinking...
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Supreme Distrust: How ‘System-Is-Rigged’ Thinking Implicates the Court

“Stop the steal.” “Tax the rich.” “Drain the swamp.” We have become inured to ideological taglines. But if we pause and reflect on the nature of these catch phrases, it becomes clear...
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OPINION: The Invisible Contest Beneath Our Elections

It’s 2023, and what felt like a colossal midterm election now feels far, far behind us. As we move into this new year, it’s been interesting to observe how quickly our public discourse has...
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Reframing in action: Talking about poverty to solve poverty in the UK

The FrameWorks Institute’s research is at the core of a high-impact, award-winning narrative change initiative in the United Kingdom. Working in partnership with the Joseph Rowntree Foundation...
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Tapping into the Power of Metaphors

Metaphorical language—which includes metaphors, similes, analogies, and other comparisons—is a powerful tool in social change communications. Metaphors that rely on everyday objects or...
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Order Matters

We have all heard that when it comes to effective communications, it’s not just what you say; it’s how you say it. But it turns out that when you say it is also important. Through experiments...
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What’s in a Frame?

Over twenty years, drawing insights from the social sciences and social movements, the FrameWorks Institute has created a list of a dozen significant framing decisions, or “frame elements.”