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Selena E. Ortiz, Ph.D.

Selena E. Ortiz is a Fellow with the FrameWorks Institute.

Selena E. Ortiz is a Fellow with the FrameWorks Institute. She holds the Gregory H. Wolf Professorship of Health Policy and Administration in the Department of Health Policy and Administration at The Pennsylvania State University. Broadly, her research examines the determinants of population health policy formation, including problem recognition, the formulation of policy proposals, and politics. Specifically, Selena uses mixed methods to examine how cognitive frames and values influence policy agenda setting, public deliberation, and individual health care decision-making.
As principal investigator of a study funded by the Robert Wood Johnson Foundation, Selena examines the use of frames in direct-to-consumer-advertising targeting children and adolescents. She is also examining how frames in news media influence public deliberation regarding government intervention in online media forums. A related project for which she is co-principal investigator focuses on media and public understandings of the preventive service coverage provision in the Affordable Care Act (ACA).
Selena’s research has been published in Medical Care, the American Journal of Public Health, the Journal of Preventive Medicine, and Public Health Reports. She serves on the advisory committee of Nation’s Health, the official publication of the American Public Health Association. Selena received her PhD in health policy and management from the Jonathan & Karin Fielding School of Public Health at the University of California, Los Angeles. She received an MA in Public Health from the Mel & Enid Zuckerman College of Public Health at the University of Arizona and a BA in sociology from the University of California, Berkeley. She recently completed post-doctoral studies as a Robert Wood Johnson Foundation Health and Society Scholar at the Harvard Center for Population and Development Studies at Harvard University.