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Toolkit File

Using Data Effectively (Budgets and Taxes)

A brief discussion of how to effectively use data in budgets and taxes discussions, with social math examples.
Toolkit File

Navigating the Swamp (Budgets and Taxes)

A graphic representation of the swamp of dominant patterns of thinking about budgets and taxes. This can serve as a reminder of the themes in public thinking that your communications should avoid.
Toolkit File

You Say…They Think (Budgets and Taxes)

An analysis of a series frame clashes – you say one thing and the public thinks another—which shows how certain ways of framing budget and taxes can get eaten in the swamp.
Toolkit File

Basic Message Template (Budgets and Taxes)

The outline of a new frame for communicating about budgets and taxes. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

Talking Points (Children’s Mental Health)

A reminder of the core elements of the children’s mental health frame for use in preparation for media interviews, editorial board visits, or other public communications.
Toolkit File

FAQs (Children’s Mental Health)

Common questions about children’s mental health, with examples of effective and less-effective responses to each question.
Toolkit File

Sample Op-Ed (Children’s Mental Health)

This is an example of how to apply the framing strategies on children’s mental health to the format of a guest editorial in a newspaper.
Toolkit File

What’s in the swamp of Children’s Mental Health?

A graphic representation of the swamp of dominant patterns of thinking about children’s mental health. This can serve as a reminder of the themes in public thinking that your communications...
Toolkit File

You Say…They Think (Children’s Mental Health)

An analysis of a series frame clashes – you say one thing and the public thinks another – which shows how certain ways of framing children’s mental health can get eaten in the swamp.
Toolkit File

Basic Message Template (Children’s Mental Health)

The outline of a new frame for communicating about children’s mental health. The talking points, FAQs, and Sample Op-Ed in this toolkit show a variety of ways to apply this basic template.
Toolkit File

Tips for Using the Levelness Simplifying Model

Some additional considerations about using the Leveling simplifying model.
Report

Talking About Disparities: The Effect of Frame Choices on Support for Racial Equity Policies

How can we talk about disparities in ways that prompt people to rethink assumptions, acknowledge the root causes of racial disparities, and support equity-focused policies?