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Article

The Future of Care

Four years ago, the COVID-19 pandemic shined a light on care work and the many ways that care infrastructure—or the lack thereof—plays an important role in all of our lives. From greater...
Presentation

Shifting Mindsets to Create Change

There are a set of cultural mindsets that block change on issues related to aging and ageism and a set of framing strategies that can be use to navigate through these mindsets.
Staff

Melissa Peña

Director of Development
Report

Framing Adversity, Trauma, and Resilience

The science of adversity, trauma, and resilience is a powerful tool in any effort to improve health and wellbeing. But science—no matter how strong its findings—does not speak for itself.
Presentation

Shifting mindsets to build demand for policies that advance prevention

There are a set of cultural mindsets that impede the ability to those working in and beyond early childhood to advance prevention-based policy. And there are a set of emerging strategies that can...
Presentation

Building demand for equity and prevention

The Centre for Community Child Health has been a leader in framing for in Australia since 2010. This presentation summarizes the Centre's work in shaping the public conversation about early...
Article

Disrupting the Anti-‘Woke’ Discourse

Teaching students about race, gender and sexual orientation; training around diversity, equity, and inclusion; discussing the realities of structural racism—all of these activities have been...
Publication

Connections and Communities: Reframing How We Talk About Opportunity Youth

Everyone wants young people to thrive and be active and engaged members of their communities as they become adults. But deeply rooted, often-negative assumptions about young people can make this...
Presentation

Shifting mindsets to address disadvantage Framing to drive change for children and young people

Understanding the mindsets that shape how people think, feel and act when it comes to complex social issues is a necessary component of efforts to use communications to create social change. This...
Presentation

Effectively framing early childhood issues

FrameWorks has been studying cultural mindsets and framing strategies on early childhood development for 25 years and in more than 10 countries. This presentation reviews what we have found...
Presentation

Using communications opportunities to shift cultural mindsets

Over the 25 years that FrameWorks has been studying cultural mindsets and framing strategies on early childhood development we have assembled an evolving but overarching strategy that those...
Presentation

Framing for Change: The science of effective communication

The science of framing has advanced a number of key recommendations around how to effectively frame ideas around the early years. This presentation lays out 5 key framing practices that can help...