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Toolkit File

Case Study 2, Press Release (Children’s Oral Health)

This document is a press release about a state’s ranking in a national oral health report. This case study looks at the document after implementing reframing recommendations, and illustrates the...
Report

Communicating About Disparities in Children’s Oral Health

The disparities in oral health by economic status and race are important, and deserve the full attention of advocates. If this information isn’t communicated carefully, this can lead to...
Toolkit

Talking About Children’s Oral Health

Using these templates to build communications can help engage the public in understanding children’s oral health in a deeper way, thereby improving the public conversation and decision-making...
Toolkit File

What’s in the Swamp of Children’s Oral Health?

A graphic representation of the swamp of dominant patterns of thinking about children’s oral health. This can serve as a reminder of the themes in public thinking that your communications should...
Toolkit File

You Say, They Think (Children’s Oral Health)

An analysis of a series frame clashes — you say one thing and the public thinks another — which shows how certain ways of framing children’s oral health can get eaten in the swamp.
Toolkit File

Talking Points (Children’s Oral Health)

A reminder of the basic elements of the children's oral health frame for use in preparation for media interviews, editorial board visits, or other public communications.
Toolkit File

Basic Message Templates (Children’s Oral Health)

The outline of a new frame for communicating about children’s oral health. The Talking Points, FAQs and Sample Op-Eds in this toolkit show a variety of ways to apply this basic template.
Toolkit File

FAQs (Children’s Oral Health)

This document is not intended to provide “the right answers” to questions you might be asked, but rather to offer illustrations of how to more effectively communicate about children’s oral...
Toolkit File

Sample Editorial 1 (Children’s Oral Health)

The following is an example of incorporating the framing research on children’s oral health into a guest editorial that links oral health to educational progress.
Report

Teacher Support on the Rise: Increasing Support for Teachers’ Unions Through a Simplifying Model

This report describes research that is focused specifically on enhancing: (1) Americans’ shallow thinking about what teachers need in order to be effective and (2) Americans’ view of the role...
Report

Strengthen Communities, Educate Children and Prevent Crime: A Communications Analysis of Peer Discourse Sessions on Public Safety and Criminal Justice Reform

A Communications Analysis of Peer Discourse Sessions on Public Safety and Criminal Justice Reform. Reports on small group discussions on criminal justice and juvenile justice, and recommends that...
Report

Where’s the Learning? An Analysis of Media Stories of Digital Media and Learning

Distance learning and online learning are the new normal. What are the explicit and implicit messages embedded in media coverage of educational technology?