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Moving the Public Beyond Familiar Understandings of Early Childhood Development

This study examined public reactions to dozens of terms that are often used to explain important scientific insights into early childhood development.


Perceptions & Misperceptions: An Analysis of Qualitative Research Exploring Views of Rural America

This report demonstrates that to the extent possible, rural problems should be discussed within a broader national system indicating causes and consequences.


The Agrarian Myth Revisited: Findings from Cognitive Elicitations

This study helps advocates better understand how Americans think about rural issues - in order to make breakthroughs in raising public concern.


How the News Frames Child Maltreatment: Unintended Consequences

A report summarizing some of the major patterns in news coverage of child maltreatment – the key narratives, frames and causal stories that are conveyed to the public on the issue.


Two Cognitive Obstacles to Preventing Child Abuse: The “Other-Mind” Mistake and the “Family Bubble”

A report on a series of cognitive interviews that identifies two common mistakes in thinking that the public makes about child abuse prevention, and recommendations on how to overcome them.


Developing Community Connections: Qualitative Research Regarding Framing Policies

A report of findings from focus groups designed to test the impact of four frames about child abuse and neglect: Child Abuse, Parenting, Child Development, and Community.


Discipline and Development: A Meta-Analysis of Public Perceptions of Parents, Parenting, Child Development and Child Abuse

A report reviewing PCA America’s research on child abuse, as well as existing, publicly available opinion research regarding parenting, child development, child abuse and discipline, and the...


Testing Metaphors for Key Concepts in Early Childhood Development

This study reports on the development and testing of explanatory metaphors that translate the science of early childhood development into language that is more accessible to the public and...


Simplifying Early Childhood Development: Findings from Cognitive Analysis and Phone Interviews

In the research reported on here, cognitive analysis of this general schema reveals several basic features which stand in the way of child advocates’ messaging.


Protected: Building Family Confidence in the COVID-19 Vaccine

If you are a school nurse, school health services coordinator, or anyone else who talks with families about COVID-19 vaccines, you’ve found your way to the right place. This toolkit offers...


Message Moves that Build Vaccine Confidence

Here is a short list of 6 key moves to keep in mind as you navigate your way through conversations with families who have not yet vaccinated their child against COVID-19.


Must-Have Messenger Mindset: It’s About the Relationship

Several attitudes and actions were effective at moving families toward accepting vaccines for their children.