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Toolkit File

What to Do

What the public thinks and what to do about it.
Toolkit File

Six Strategies for Talking about Adolescent Development

This resource outlines six strategies for effectively communicating about adolescent development.
Toolkit File

Sample Slides

Download these slides and use them in your presentations.
Toolkit File

Do’s and Don’ts

See the Do’s and Don’ts for guidance on how to navigate around unhelpful assumptions and mindsets.
Report

Building Strong Brains in Tennessee

This impact brief traces the way that reframing has catalyzed better outcomes for children and families in Tennessee.
Report

Understanding the Conversation about Farming: An Analysis of Media and Field Communications

The news media are one source of information about farming that has a powerful effect on what the public hears, thinks, and understands about the issue. Understanding patterns in media framing...
Report

Communicating about Physical Activity: Challenges, Opportunities, and Emerging Recommendations

It is easy for messages to get lost in translation when talking about physical activity. There are several barriers to being heard and understood, and a few opportunities to seize.
Report

Understanding the Conversation About Peacebuilding: An Analysis of Organizational Communications

This report maps the frames and narratives that organizations in the peacebuilding field use to communicate about peace and peacebuilding.
External article

Why are we so willing to sacrifice the wellbeing of educators?

Why are so many of us so comfortable asking teachers to work in unsafe conditions at great sacrifice to their own well-being even as they make demands that they return to a safe workplace? Part of...
External article

Schools Need Resources to Help Us Get Through This Tough Time

We must re-invest in public health, and also in public education, to see ourselves back to a healthy economy and society.
Report

Education is at a Crossroads

For advocates working in education and related fields, COVID-19 has created an opening to talk about long-standing needs.
Report

More Than Just Exercise: Media and Organizational Discourse on Physical Activity

If people recognize the importance of active lifestyles and the policies that enable them, then they are more likely to demand change.