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Strategies for Effectively Communicating about Toxic Stress

This Message Brief is designed to help advocates, pediatricians, direct service providers, and other frontline professionals to more effectively communicate the science of development with members...
Toolkit File

QuickStart Guide (Communicating Toxic Stress)

Framing involves making choices about how to deliver a message: what to emphasize, how to explain critical concepts, and even what to leave unsaid.
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Reframe Card: Community Strength

Communities are stronger when we address the root causes of stress and adversity.
External article

Why were we so late responding to COVID-19? Blame it on our culture and brains

Even though contagious outbreaks have occurred in the past, and despite exhortations from public health experts that they would happen again, we lacked the systems and mindsets to proactively...
Toolkit

Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.
Toolkit File

QuickStart Guide

Framing strategies for talking about racial equity, public education, and community schools.
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Models of Thinking: Education

Knowing the cultural models that exist around public education and equity issues can be used to advocates’ strategic advantage. Take a look at this resource to learn how audiences may already be...
Toolkit File

Recommendation #1

Counter pro-voucher argument by explaining the scheme’s harmful effects on students of color and low-income students.
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Recommendation #2

Advance a positive vision of educational opportunity that centers race.
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Framing Tip: Show the Positive Effects of Investing in Public Education

Examples make for great talking points, which can then be applied to all types of communications materials, including an “elevator speech.” These short blurbs help communicators readily share...
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Framing Stories of Success

Success stories—of programs, people, and policies—are a key feature of social change communications.
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Framing Social Media

Even small language choices can have a significant and measurable effect on how the public thinks about and understands social issues. Meaningful issue engagement on social media is not just about...