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Communicating About Vaccination in the United States: A FrameWorks Strategic Brief

A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...


Research Supplement for “Communicating About Vaccination in the United States”

This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United States. We outline the research conducted with...


Protected: Menthol Messaging: Findings from an influencer audit

This report is is designed for the benefit of organizations and professionals in the health equity and tobacco control movements. It is not intended for public distribution. We ask that you...


How Are Advocates Talking about Children’s Issues? An Analysis of Field Communications

This is one of a set of three reports that map the landscape of current discourse and thinking.

External article

How to Keep Our Policy Discussion Focused on Kids

We're failing our kids. And in large measure, it's because—at a political level—we don't connect our policy priorities with what's good for them.


Reframing Transition Age Foster Youth

Introduction The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around transition age foster youth. Building public...

Toolkit File

Do’s and Don’ts

When talking about transition age foster youth…  

Toolkit File

Talking Points

These strategically framed talking points can be used across messengers and channels to change the conversation about transition age foster youth.

Toolkit File

Steep Climb Metaphor Card

For transition age foster youth, the climb to adulthood can be particularly steep. They need support to find their footing.

Toolkit File

Plugged In Metaphor Card

As transition age foster youths become adults, they need to be plugged into networks of support that power their growth and success.


Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda

This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.


Jennifer John, MSW, MA

Principal Researcher and Assistant Director for Quantitative Research