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Report

Connection, Cause and Character: An Analysis of Qualitative Research Exploring Views of Rural America

An analysis of qualitative research exploring views of rural America.
Report

Making the Public Case for Child Abuse and Neglect Prevention: A FrameWorks Message Memo

This message memo synthesizes the first set of qualitative research findings and recommends strategies to communicate more effectively about child abuse and neglect.
Report

Moving the Public Beyond Familiar Understandings of Early Childhood Development

This study examined public reactions to dozens of terms that are often used to explain important scientific insights into early childhood development.
Report

Perceptions & Misperceptions: An Analysis of Qualitative Research Exploring Views of Rural America

This report demonstrates that to the extent possible, rural problems should be discussed within a broader national system indicating causes and consequences.
Report

The Agrarian Myth Revisited: Findings from Cognitive Elicitations

This study helps advocates better understand how Americans think about rural issues - in order to make breakthroughs in raising public concern.
Report

How the News Frames Child Maltreatment: Unintended Consequences

A report summarizing some of the major patterns in news coverage of child maltreatment – the key narratives, frames and causal stories that are conveyed to the public on the issue.
Report

Two Cognitive Obstacles to Preventing Child Abuse: The “Other-Mind” Mistake and the “Family Bubble”

A report on a series of cognitive interviews that identifies two common mistakes in thinking that the public makes about child abuse prevention, and recommendations on how to overcome them.
Report

Developing Community Connections: Qualitative Research Regarding Framing Policies

A report of findings from focus groups designed to test the impact of four frames about child abuse and neglect: Child Abuse, Parenting, Child Development, and Community.
Report

Discipline and Development: A Meta-Analysis of Public Perceptions of Parents, Parenting, Child Development and Child Abuse

A report reviewing PCA America’s research on child abuse, as well as existing, publicly available opinion research regarding parenting, child development, child abuse and discipline, and the...
Report

Simplifying Early Childhood Development: Findings from Cognitive Analysis and Phone Interviews

In the research reported on here, cognitive analysis of this general schema reveals several basic features which stand in the way of child advocates’ messaging.
Toolkit

Recommended Resources

You can learn more about FrameWorks research on vaccine communications in these resources.
Toolkit

Words to Watch

Sometimes, a single word can make the difference between a conversation that goes well and one that goes astray.