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Toolkit File

Framing Tip: Show the Positive Effects of Investing in Public Education

Examples make for great talking points, which can then be applied to all types of communications materials, including an “elevator speech.” These short blurbs help communicators readily share...

Toolkit File

Framing Stories of Success

Success stories—of programs, people, and policies—are a key feature of social change communications.

Toolkit File

Framing Social Media

Even small language choices can have a significant and measurable effect on how the public thinks about and understands social issues. Meaningful issue engagement on social media is not just about...

Toolkit File

Recommendation #3

Tell an aspirational story about community schools using specific, concrete examples.

Toolkit File

Storyteller’s Checklist

This resource is designed to help communicators make better use of story as an advocacy tool. The following list is designed to move storytellers for social change away from the idea that “any...


Making the Case for Equitable and Just Public Education: Core Story of Education Messaging Strategies

The Core Story of Education has been successful in reframing public education, not as something that needs to be dismantled or built anew, but rather as a system with a strong structure and...


Changing the Narrative on Public Education

Welcome to Changing the Narrative on Public Education, a communications toolkit designed to help advocates talk more effectively about the current needs and future possibilities of public education.

External article

At the heart of our crisis: American polarization

To survive this once-in-a-generation challenge, we need to hit pause on the polarizing rhetoric that divides us and frame the issues we’re facing in ways that allow for more open dialogue,...

External article

We’re experiencing ‘emergency inflation’ on some issues – if everything is a crisis, then nothing is

The coronavirus pandemic and the protests against police brutality are laying bare long-standing problems and inequities. We are in the midst of social crisis. It makes sense to think that if...


Franklin D. Gilliam, Jr., Ph.D.


An-Me Chung, Ph.D.


Abigail Rochman

Research Analyst