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Toolkit File

FAQs (Early Childhood Development)

A series of questions that advocates tell us are the most challenging to respond to. Examples of  effectively and less- effectively framed responses to each question are included.
Toolkit File

Talking Points (Early Childhood Development)

The talking points are intended to be used in preparation for media interviews, editorial board visits, or drafting op-eds as a reminder of the core elements of the child development frame.
Toolkit File

Sample Editorial (Early Childhood Development)

This is an example of how to apply the framing strategies on early childhood to the format of a guest editorial.
Toolkit File

Sample Letters to the Editor (Early Childhood Development)

Two sample templates for applying the framing strategies to a Letter to the Editor format.
Frame Testing Recommendations

Framing Early Child Development

This Message Brief offers the most essential considerations when framing early childhood issues.
Toolkit

Talking About Early Childhood Development

This toolkit features a compendium of over a decade of research on how Americans think about early childhood, childcare, preschool, and development, and how to increase public support for policies...
Toolkit File

Early Childhood Framing Case Study – Example 1

This document is an organizational case statement, used to describe the organization to potential donors, participants and the larger community. This case study looks at the document before and...
Toolkit File

Early Childhood Development Framing Case Study – Example 2

This document is designed to promote a county-wide early literacy program. This case study looks at the document before and after implementing reframing recommendations and illustrates the...
Toolkit File

Early Childhood Development Framing Case Study – Example 3

This annual publication reports on the well-being of a state’s children, using a set of data indicators. This case study looks at the document before and after implementing reframing...
Toolkit File

Early Childhood Development Framing Case Study – Example 4

This document is a letter to the editor promoting statewide legislation to increase investment in early childhood education programs. This case study looks at the document before and after...
Frame Testing Recommendations

Talking Early Child Development and Exploring the Consequences of Frame Choices

This MessageMemo synthesizes recommendations for how to frame early childhood development.
Report

Simplifying Early Childhood Development: Findings from Cognitive Analysis and Phone Interviews

In the research reported on here, cognitive analysis of this general schema reveals several basic features which stand in the way of child advocates’ messaging.