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Toolkit File

Reframe Cards

Download printable cards summarising the recommended value and metaphor frame elements, with language that can be adapted to any message.

Toolkit File

Sample Texting Campaign

Use these sample texts as models for how to apply the framing strategies to your own communications about early childhood development and learning.

Toolkit File

Sample Poster (and Editable Version)

Posters and other graphics are useful tools to spread well-framed messages about early childhood development and learning. Use this model poster as a template—or use the editable version to...

Toolkit File

Sample Radio PSA

Framing strategies can be applied to any medium, including radio and TV spots. Use this sample script to develop your own public service announcement.

Report

Reframing Adolescent Substance Use and its Prevention: A Communications Playbook

Welcome to the Reframing Adolescent Substance Use and Its Prevention playbook, a step-by-step guide to using evidence-based framing strategies to communicate about adolescent substance use.

Report

Expanding the Basics: Mapping the Gaps between Expert, Decision-Maker and Public Understandings of Early Childhood Development in Kenya

The way the public thinks and talks about early childhood development (ECD) and learning influences which child-related policies and programmes are most likely to be adopted. This report presents...

Report

Telling Stories that Explain: Comparing Media and Organizational Discourse on Adolescent Substance Use

The research presented here was conducted by the FrameWorks Institute and sponsored by the Conrad N. Hilton Foundation. It is one piece of a larger, multi-method project to design and test framing...