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Toolkit File

Say This…Not That

Some terms, phrases, and themes backfire with members of the public. Here’s what to say instead.
Toolkit File

Talking Points (Mental Health)

Use these talking points to stay “on frame” in interviews and other speaking engagements.
Toolkit File

Framing Legislative Testimony

This guide models how to apply framing recommendations to legislative testimony.
Toolkit File

Letter to the Editor

Ready to write a well-framed response to a news article? This guide will get you started.
Toolkit

Telling Stories Out of School: Reframing the Education Conversation through a Core Story Approach

This toolkit is designed to help leading voices in the education sector to build support and cultivate demand for an excellent public school system by building public understanding of issues such...
Toolkit

Framing Fundamentals for Multigenerational Approaches to Mental Health

Welcome to Framing Fundamentals for Multigenerational Approaches to Mental Health, a collection of framing recommendations, sample communications, and reference guides designed to help advocates...
Toolkit File

Sample Letters to the Editor (Education)

For the public to engage meaningfully in discussions over major education policy shifts, they need help from policy communicators. Lacking a concrete sense of education as a system – and...
Toolkit File

Sample Tweets (Education)

It’s clear that social media communications are an important tool for reshaping the public conversation, offering a frequent and flexible venue to use frame elements. By responding in ‘real...
Report

Putting it Back Together Again: Reframing Education Using a Core Story Approach

Want more to go on? Explore this Message Memo, which synthesizes the research and its key implications. Download as a pdf or view the multimedia report for a glimpse of video data.
Toolkit File

What’s in the swamp of Education?

Visual summary of relevant findings from cultural models research.
Toolkit File

You Say, They Think (Education)

This handy chart can help you anticipate how messages may go astray.
Toolkit File

Talking Points (Education)

Review the key messages that are the Core Story's major themes.