Shifting Narratives Together
We are researchers, strategists, and passionate communicators. Our quarter-century of wide-ranging research and deep partnerships have given us a unique perspective on how people think about social issues—and how we can tell stories that advance justice in our world. Learn more about our history here.
Our Values
The Principles that Guide Us
Social Justice
We work with partners to create communications that transform systems, balance power and resources, and advance equitable and just outcomes.
Scientific Approach
We use social science theory and rigorous research methods to create and test framing strategies that help solve social problems.
Innovation
With a spirit of curiosity and creativity, we continually evaluate, iterate, and adapt our communications research and practice to reflect new knowledge and the changing social context and needs of our partners.
Collaboration
We work in close partnership with advocates, organizers, researchers, campaigns, social movements, and others with respect, humility, and transparency to advance effective communications, valuing the perspectives and expertise of those with on-the-ground experience on these issues.
Impact
We strive to achieve pragmatic, long-term, real-world changes in discourse, culture, and policy on social issues through our communications research and practice.
What We Do
Our Unique Approach
We use rigorous social science methods to study how people think about the biggest social issues of our time—and how our communications can shape and shift this thinking. Through an iterative process that incorporates methods and insights from across the spectrum of the social sciences, we study how people do—and could—understand social issues in order to inform the strategy and communications of those working to advance social justice.
Theory of Change
Why It Matters
We do this work to help build support for the changes in systems, policies, and culture necessary to make our world more just. The research we do equips advocates, storytellers, and coalitions to transform public conversations and cultural content in ways that shift how people think, feel, and act on social issues.
TESTIMONIAL / THOUGHTS FROM OUR PARTNERS
Our Services
Solving Communication Challenges, Together
We don’t offer a standard, off-the-shelf product or service, because we know that each niche in a social change ecosystem has specific strengths, challenges, and needs. Instead, we listen to potential partners’ needs and draw from our experience to craft a strategy that fits.
Get to Know Our Team
Our unique approach to solving communications challenges depends on the diverse expertise and perspectives of our multidisciplinary team.