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Terms of use

Please take a minute to read the rules that follow and understand that when you visit our site, it means that you agree to follow these terms and conditions.

Terms of Use

Welcome to the website of the FrameWorks Institute. Please take a minute to read the rules that follow and understand that when you visit our site, it means that you agree to follow these terms and conditions. These terms may be modified or updated by us from time to time without notice to you. You can review the most current version of the Terms and Conditions at any time by clicking on this page.

If you wish to seek permission to use our published work, please complete this form and we will contact you soon.  Please note that any personal information collected in connection with our site is governed by our Privacy Policy.

What This Site Contains
FrameWorks Institute’s website presents comprehensive information about our mission and activities.

Use of Materials on This Website
We encourage you to use the materials on this website, but require that you follow the guidelines below.

The materials published on the site, including text, images and illustrations (which we call the “Content”), are protected by copyrights, trademarks, service marks, and/or other proprietary rights and laws of the United States or other countries.  You acquire no rights or licenses to the Content other than the limited rights to use it in accordance with these terms, and you agree to abide by all posted copyright notices or restrictions relating to the Content.  Except as provided in the next paragraph, you may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works from, transmit or in any way exploit any part of the Content. You may download or copy the Content and other downloadable items displayed on the site for personal use only, provided that you keep intact all copyright and other notices contained therein, and cite the FrameWorks Institute as the source of all such Content. Copying or storing of any Content for other than personal use is expressly prohibited without prior written permission from the FrameWorks Institute or the copyright holder identified in the copyright notice contained in the Content. Any unauthorized use of the Content may violate copyright laws, trademark laws, the laws of privacy and publicity, and communications regulations and statutes. For example, FrameWorks’ PowerPoint presentations and other teaching tools cannot be reproduced or abridged or posted to another website by any user without the advance written consent of the Institute for each occurrence.

Use of the FrameWorks Institute Logo
FrameWorks Institute’s trademarks, its name and design, and the phrases Strategic Frame Analysis® and FrameCheck® are used to identify our organization and its activities. You cannot exploit the FrameWorks trademarks and logo without written permission, and only FrameWorks can grant such authorization. For written permission, please complete this form.

Improper use of the FrameWorks Institute logo:

  • You cannot use the FrameWorks Institute logo to refer to another organization or another organization’s product or services.
  • You cannot use the FrameWorks Institute logo in any manner that would confuse the viewer or could imply sponsorship or endorsement.
  • You cannot change or alter the appearance of the FrameWorks Institute logo.
  • You cannot use the FrameWorks Institute logo without crediting the FrameWorks Institute ownership of the logo.
  • You cannot use the FrameWorks Institute logo as a link separate from an attaching URL.


FrameWorks Institute makes its research reports, Message Memos, and other published documents available online to researchers, policy makers, practitioners, journalists, and general audiences as a service to the public. We encourage the use of our materials but require that all borrowed materials be afforded proper citation. All FrameWorks materials quoted or referenced by external organizations or individuals must follow standard rules governing intellectual property.

In particular, we request that you adhere to the following:

  • Any borrowing from our work, direct or indirect, must include a citation crediting FrameWorks Institute as the source.
  • When quoting, paraphrasing, or otherwise citing FrameWorks’ research or the ideas contained therein, provide proper attribution according to the principles established in APA-style citation guidelines (see example below).
  • All direct quotes, of any length, must be in quotation marks or block quotes and fully cited in a footnote.
  • Direct quotations from our materials of more than a paragraph in length require explicit approval from FrameWorks Institute.

The one exception to the requirement to cite FrameWorks is the use of prescriptive frame elements (e.g., tested Values or Metaphors) in communications intended for the general public. For example, if you were writing a press release, public remarks, or other materials intended for general distribution, and used the metaphor Brain Architecture or the value of Prosperity, there would be no need to cite FrameWorks in those public-facing contexts. To do so might undermine the power of the frames. In instances such as these, we request that communicators let us know directly that they are using the communications recommendations we developed.

In attributing content from our research reports, Message Memos, and other FrameWorks materials, we require that you include the information provided below, which may be rearranged to suit your citation style:

FrameWorks Institute. (Year). “Title of Report.” [Document type]. Washington, DC. Retrieved from http://URL


FrameWorks Institute. (2013). “Plasticity’s Promise: Moving the Public beyond the Container and Other Problematic Models.” [Research Report]. Washington, DC. Retrieved from

For further information about proper citation and APA style, please visit the FAQ section of the APA style guide website.

To request permission for more extensive use of FrameWorks materials, please contact us at

FrameWorks Institute does not object to adding our link to your site as long as you adhere to the following guidelines:

  1. Please inform the FrameWorks Institute that you are adding our link to your site by contacting the Webmaster at with your web address.
  2. We do not allow our links to appear on websites that promote any form of bigotry or pornography or any site encouraging or engaged in illegal activities.
  3. We require that you place a disclaimer on your page, “[Your Organization] does not endorse, review, or authorize the content stated on this site.”
  4. The FrameWorks Institute is a nonprofit and nonpartisan organization. No statement should be made that implies or suggests that the FrameWorks Institute is a partner of your organization without the written approval of the FrameWorks Institute.
  5. You cannot link to our site if your website harms or diminishes the mission of the FrameWorks Institute.
  6. You cannot add our link to your site if it in any way endorses a product, service, individual, or organization.

If you have any questions concerning our Terms of Use please contact the FrameWorks Institute at