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FrameWorks UK
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Changing the conversation on social issues

Using framing to unlock change

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Library

Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Framing 101

Discover how the science of framing can help us to be heard and understood. When we change the story and how we tell it, we can change the world.

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Issues

Since 1999, FrameWorks has studied how people think and talk about numerous social issues – and how communications can spark change. We live up to our mission by sharing our research freely.

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Featured Toolkits

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Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.

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Toolkit

Framing the Foundation of Community Health

A communications toolkit for public health professionals and advocates who want to engage in productive conversations about the value of, and critical need for, cross-sector collaboration

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Toolkit

Reframing Family, School, and Community Engagement

The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around family, school, and community engagement.
All Toolkits

Featured Work

Moving Mindsets

From a communications and framing perspective, the nonprofit sector can use the landmark moment we are in to shift deeply rooted mindsets towards understanding the need for meaningful change.

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Recent Reports

Report

How Do Other Fields Think About Narrative? Lessons for Narrative Change Practitioners

This report offers eight lessons about narrative—provided by luminaries in marketing and advertising, entertainment media/narrative arts, psychoanalysis, and technology—which can be applied to...
Report

Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

This report synthesizes the complex body of research around existing poverty narratives and counter-narratives, with practical advice about how to use narratives to create better stories—and,...
Report

The Features of Narratives: A Model of Narrative Form for Social Change Efforts

This report introduces a model of narrative form for use in social change work, defining the elements and identifying the patterns in stories that comprise the narrative form.
Report

Communicating About Vaccination in the United States: A FrameWorks Strategic Brief

A research partnership between the FrameWorks Institute and the American Academy of Pediatrics to understand attitudes and behaviors about vaccination and identify framing strategies that can...
All Reports