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FrameWorks UK
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Changing the conversation on social issues

Using framing to unlock change

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Library

Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Framing 101

Discover how the science of framing can help us to be heard and understood. When we change the story and how we tell it, we can change the world.

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Issues

Since 1999, FrameWorks has studied how people think and talk about numerous social issues – and how communications can spark change. We live up to our mission by sharing our research freely.

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Featured Resources

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Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.

From 10 to 25

What happens from ages 10 to 25? Find out as you take on the role of a young person, explore new parts of life, encounter challenges, and get the support you need.

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Toolkit

Framing the Foundation of Community Health

A communications toolkit for public health professionals and advocates who want to engage in productive conversations about the value of, and critical need for, cross-sector collaboration
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Featured Work

Changing Narratives and Moving Mindsets

Social change often demands the reframing of entrenched narratives that block the will for progress. Our research examines the relationship between narratives, mindsets, culture, and public policy...

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Recent Reports

Report

Framing Racial Equity in Adolescence: Messaging Strategies for Social Change

This playbook is part of a broader effort to change how we think and talk about adolescence and adolescent development in America.
Report

Framing Racial Equity in Adolescence: Messaging Recommendations for Advocates and Communicators

The purpose of this document is to equip advocates and communicators working in the youth space with more effective shared messaging that can build understanding, change attitudes, and raise...
Report

Communicating about housing in the UK: obstacles, openings and emerging recommendations

We need a new conversation about housing in the UK, to build greater public support and action to deliver quality homes for all.
Report

How Are Children’s Issues Portrayed in the News? A Media Content Analysis

What is the role of the news media in influencing public thinking about children’s issues? And how can recognizing these media frames help us build engagement and increase support for the...
All Reports