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FrameWorks UK
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Changing the conversation on social issues

Using framing to unlock change

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Library

Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Framing 101

Discover how the science of framing can help us to be heard and understood. When we change the story and how we tell it, we can change the world.

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Issues

Since 1999, FrameWorks has studied how people think and talk about numerous social issues – and how communications can spark change. We live up to our mission by sharing our research freely.

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Featured Toolkits

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Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.

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Toolkit

Framing the Foundation of Community Health

A communications toolkit for public health professionals and advocates who want to engage in productive conversations about the value of, and critical need for, cross-sector collaboration

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Toolkit

Reframing Family, School, and Community Engagement

The resources in this toolkit are designed to collectively build the understanding and support we need to change the narrative around family, school, and community engagement.
All Toolkits

Featured Work

Moving Mindsets

From a communications and framing perspective, the nonprofit sector can use the landmark moment we are in to shift deeply rooted mindsets towards understanding the need for meaningful change.

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Recent Reports

Report

Why aren’t kids a policy priority? The cultural mindsets and attitudes that keep kids off the public agenda

This report focuses on American mindsets about kids and how these mindsets limit the effectiveness of advocacy messaging.

Publication

Public Thinking About Care Work in a Time of Social Upheaval: Preliminary findings from the Culture Change Project

To what extent is this unprecedented pandemic shifting thinking about care work? The FrameWorks Institute is exploring this question as part of our empirical study on culture change during a time...
Report

Communicating about Intergenerational Urban Poverty and Race in America: Challenges, Opportunities, and Emerging Recommendations

Emerging and longstanding solutions focused on what each neighborhood needs, crafted in collaboration with the communities that would benefit from those solutions, bring hope and new possibilities...
Report

What the American Public Thinks About Vaccines and How Framing Can Help. A Literature Review.

As the US is preparing to distribute vaccines across all 50 states to curtail a deadly pandemic, the issue of vaccination is, more than ever, top of mind for many, in the US and globally.
All Reports