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FrameWorks UK
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Changing the conversation on social issues

Using framing to unlock change

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Library

Welcome to FrameWorks’ library. Here you can find all of our research and recommendations—from reports to toolkits—on every issue we’ve investigated.

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Framing 101

Discover how the science of framing can help us to be heard and understood. When we change the story and how we tell it, we can change the world.

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Issues

Since 1999, FrameWorks has studied how people think and talk about numerous social issues – and how communications can spark change. We live up to our mission by sharing our research freely.

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Featured Resources

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Toolkit

Reframing Adolescence and Adolescent Development

This toolkit is a resource for communicators who want to change the narrative about adolescence and adolescent development.

From 10 to 25

What happens from ages 10 to 25? Find out as you take on the role of a young person, explore new parts of life, encounter challenges, and get the support you need.

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Toolkit

Framing the Foundation of Community Health

A communications toolkit for public health professionals and advocates who want to engage in productive conversations about the value of, and critical need for, cross-sector collaboration
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Featured Work

Changing Narratives and Moving Mindsets

Social change often demands the reframing of entrenched narratives that block the will for progress. Our research examines the relationship between narratives, mindsets, culture, and public policy...

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Recent Reports

Report

Communicating About the Social Implications of AI: A FrameWorks Strategic Brief

Artificial intelligence (AI): good or evil?

Report

Communicating about the Social Implications of AI: Research Methods and Sample Composition

Research supplement for 'Communicating About the Social Implications of AI: A FrameWorks Strategic Brief.'
Report

How Do Other Fields Think About Narrative? Lessons for Narrative Change Practitioners

This report offers eight lessons about narrative—provided by luminaries in marketing and advertising, entertainment media/narrative arts, psychoanalysis, and technology—which can be applied to...
Report

Talking About Poverty: Narratives, Counter-Narratives, and Telling Effective Stories

This report synthesizes the complex body of research around existing poverty narratives and counter-narratives, with practical advice about how to use narratives to create better stories—and,...
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