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Published Media / Apr 4, 2017

Facts in a 'Post-Truth' World

By Nat Kendall-Taylor

Name of publication: Frank

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Do facts matter in a ‘post-truth’ world? We tend to think of this question in simple terms: They either do affect how people think and act—or they don’t. The truth is somewhere in between. Facts do matter and do have persuasive power—but only if they are well framed. FrameWorks CEO Nat Kendall-Taylor explains why.