Video / Sep 15, 2025
Framing Vaccine Conversations for Rural Populations
Presented by Julie Sweetland
Vaccination rates can be lower in rural communities, making public outreach and education all the more important. How we frame public language on immunization makes all the difference. In this webinar, Dr. Julie Sweetland explores effective strategies for building trust and promoting vaccine confidence in rural settings. Drawing on research and real-world insights, she highlights the importance of emphasizing community well-being, using relatable metaphors, and approaching dialogue with empathy and respect. This resource offers practical tools to help communicators move mindsets toward shared understanding and public health solutions.