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Published Media / Jul 24, 2019

Most of What We Think Works to Change People's Behavior Doesn't. Here's What Does.

By Nat Kendall-Taylor

Name of publication: The Chronicle of Philanthropy

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Knowing how people make sense of an issue allows communicators to make good decisions, tap into productive patterns of thinking, and steer clear of understandings that make it hard for people to hear new ideas or get behind solutions.