Presentations / Mar 17, 2026
Trust in Flux: Communicating in a Skeptical Era
Presented by Katy Evans, Julie Sweetland
In moments of manufactured mistrust, we must be as strategic with our communications as we are with our advocacy, organizing, research, and practice.
On this webinar, we shared research on:
- how Americans think about trust, especially when it comes to health institutions and information;
- levels of trust in health messengers and institutions; and
- framing strategies that can build, restore, or undermine trust.
This was the first webinar in the Health Justice Framing Forum, a webinar series where we share timely insights and framing guidance for navigating complex communications challenges facing the movement for health equity.
In moments of manufactured mistrust, we must be as strategic with our communications as we are with our advocacy, organizing, research, and practice. Through the Health Justice Framing Forum, we aim to bring people together to consider evidence that helps us counter harmful rhetoric and build support for fairer, more just systems.
Issues: Health
Countries: United States