Reclaiming the Conversation on Childhood Vaccination: Framing Strategies that Work (Differently)

Facilitators: Julie Sweetland, Katy Evans, and Nico Connolly
Tuition: $249 per person

Public conversation around childhood vaccination has become increasingly fragmented, polarized, and prone to manufactured controversies and dead-end debates. Rebuilding broad public trust and protecting immunization infrastructure requires nothing less than fundamentally shifting how voices for science frame immunization in the public square.

This 4-hour online workshop equips strategic communicators and public health leaders with evidence-based framing tools to communicate with the public more effectively on childhood vaccines.

What You’ll Learn

• Spot Communication Traps: Identify common messaging traps that inadvertently activate skepticism, amplify misinformation, or trigger defensiveness.
• Apply Tested Science Translation Tools: Use evidence-backed strategies to explain how immunity works, why vaccines matter, and sound vaccine policies in ways that resonate broadly with public audiences.
• Master Clear Dos and Don’ts: Walk away with a checklist to help you spot missteps before you make them—and swap in powerful reframes.

Workshop Format

Designed to combine rigorous research with practical application, this session offers a mix of:

• Mini-Lectures: Fast-paced, high-interest insights from framing research that has stood the test of time alongside brand-new message testing with priority audiences.
• Hands-on Application: Dedicated time to unpack real-world campaigns and apply new framing tools directly to public-facing copy.
• Open Discussion, Collaboration, and Q&A: Dedicated space to test ideas, discuss organizational communication hurdles, connect with peers in vaccine advocacy and communication, and engage directly with FrameWorks researchers, strategists, and peers.

Who Should Attend

If you’re leading or collaborating on public-facing messaging and materials about childhood vaccination, this workshop is for you.

• Public Health Professionals building institutional communication campaigns and public policy messaging.
• Immunization Coalition Leaders seeking to align regional and national partners around consistent, tested framing.
• Science Communicators & Advocates translating complex public health research into media interviews, op-eds, or digital content.

Please note: This workshop focuses on cultural conversations—public communications, advocacy, and media strategies—not clinical conversations.

This workshop is intended for communications professionals working in governmental public health agencies, nonprofit organizations, health care systems, and related organizations only. The FrameWorks Institute has final discretion regarding participation in this event and may cancel the registration of anyone whose participation is not consistent with the intended audience or purpose of the workshop. Only registered participants will be admitted.

Want to join us but this date doesn’t work for you? Let us know and we’ll be sure to invite you to future workshops!