It’s clear we need to change the way society thinks and talks about aging, and there’s great opportunity to do it now. In 2014, the FrameWorks Institute launched a study using theory and methods from a range of social science disciplines. Our more than 12,000 research participants participated in online survey experiments, one-on-one interviews, or focus groups. Based on careful analysis of the quantitative and qualitative data from this research, we developed a reliable, research-based set of recommendations for framing aging issues and addressing ageism. We believe the following strategies can help advocates across all sectors stem the tide of ageism in the COVID-19 and post-COVID-19 contexts.