Advocating for Age in an Age of Uncertainty: How the COVID-19 crisis is amplifying ageism, and how advocates can push back

It’s clear we need to change the way society thinks and talks about aging, and there’s great opportunity to do it now. In 2014, the FrameWorks Institute launched a study using theory and methods from a range of social science disciplines. Our more than 12,000 research participants participated in online survey experiments, one-on-one interviews, or focus groups. Based on careful analysis of the quantitative and qualitative data from this research, we developed a reliable, research-based set of recommendations for framing aging issues and addressing ageism. We believe the following strategies can help advocates across all sectors stem the tide of ageism in the COVID-19 and post-COVID-19 contexts.