Mental illness in children is on the rise in the United States, but research shows that the American public does not understand the science of child mental health—what it is and what supports and disrupts it. To build public understanding of child mental health and support for the systemic solutions needed to promote it, the FrameWorks Institute developed a “core story”—a master narrative—that advocates and experts in the field can use to communicate about the issue more effectively. This research is built on interviews with experts and members of the public, cognitive analyses of frames commonly used in media stories about the issue, and surveys of frame elements such as values and metaphors. Findings show that two values—Prosperity and Ingenuity—lifted support for policies related to child mental health. The Levelness Explanatory Metaphor, which compares child mental health to the levelness of a table, is also effective.
Strengthening Youth Mental Health
Cultural mindsets complicate efforts to increase awareness of, build understanding on, and boost support for the systems reforms necessary to better support positive mental health and resilience...
Reframing the Conversation about Child and Adolescent Vaccinations
The purpose of this brief is to equip physicians, advocates, and public health communicators with the strategies necessary to effectively build understanding of and support for child and...
The Story We’re Telling About Youth Mental Health is Hurting Our Kids
There are four problems with the youth mental health crisis narrative.