Mental illness in children is on the rise in the United States, but research shows that the American public does not understand the science of child mental health—what it is and what supports and disrupts it. To build public understanding of child mental health and support for the systemic solutions needed to promote it, the FrameWorks Institute developed a “core story”—a master narrative—that advocates and experts in the field can use to communicate about the issue more effectively. This research is built on interviews with experts and members of the public, cognitive analyses of frames commonly used in media stories about the issue, and surveys of frame elements such as values and metaphors. Findings show that two values—Prosperity and Ingenuity—lifted support for policies related to child mental health. The Levelness Explanatory Metaphor, which compares child mental health to the levelness of a table, is also effective.
Framing Guidance: How to Communicate about Transgender Youth
Six strategies for communicating effectively about transgender youth.
We Support Transgender Youth
A Statement and Framing Guidance
Communicating About Childhood Obesity at the Time of COVID
Building on our initial research on childhood obesity in 2018, this report explores how public thinking on childhood obesity has evolved in the context of the pandemic. In partnership with Impact...