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Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner

Ruth McCambridge
February 16, 2014
Name of publication
Nonprofit Quarterly
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FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran communications strategist and issues campaigner with more than 30 years of experience researching, designing, and implementing campaigns on high-profile social issues. The $1 million award comes at a pivotal time for FrameWorks, as the organization prepares to expand access to their groundbreaking and incredibly useful work.