Do facts matter in a ‘post-truth’ world? We tend to think of this question in simple terms: They either do affect how people think and act—or they don’t. The truth is somewhere in between. Facts do matter and do have persuasive power—but only if they are well framed. FrameWorks CEO Nat Kendall-Taylor explains why.
Reframing Aging Through Images: Fact Sheet
Images shape attitudes about aging.
The Case Against Rainy-Day Framing of Budgets and Taxes
FrameWorks founder Susan Nall Bales explains why public revenue and spending is every advocate’s “second issue.”
Disrupting the Dominant Frame: An Interview with Susan Nall Bales of the FrameWorks Institute, 2015 MACEI Award Winner
FrameWorks was founded 16 years ago by Susan Nall Bales.The core of its work is on how advocacy communications can be improved through the use of Strategic Frame Analysis. Bales is a veteran...