We use cultural mindsets to make sense of our world. They normalize–or problematize–certain aspects of the social order, shaping our decisions and actions. They become most apparent when they result in behaviors that, on the surface, don’t make a lot of sense. Why do working class Americans so frequently vote against their own best interests? Why is it so hard for Americans to support public policies that prevent public health disasters and save massive amounts of money? Culture.
Communicating About Vaccination in the UK
This strategic brief represents the culmination of a research project, commissioned by the Wellcome Trust and conducted by the FrameWorks Institute, to explore how people understand vaccination in...
Communicating about Vaccination in the UK: Research Methods Supplement
This supplement provides detailed information on the research informing FrameWorks’ strategic brief on reframing vaccination in the United Kingdom.
How Are Advocates Talking About Vaccination? An Analysis of Field Communications
This report is one part of a broader project, commissioned by the Wellcome Trust. The project aims to understand current discourse and thinking about vaccines and vaccination and to identify...