We use cultural mindsets to make sense of our world. They normalize–or problematize–certain aspects of the social order, shaping our decisions and actions. They become most apparent when they result in behaviors that, on the surface, don’t make a lot of sense. Why do working class Americans so frequently vote against their own best interests? Why is it so hard for Americans to support public policies that prevent public health disasters and save massive amounts of money? Culture.
Reframing how we talk about children’s health and food: an interactive framing toolkit
How we talk about children’s health and food matters. Where we live, and what we earn, shape the options available to us to be healthy, including our access to affordable, nutritious food....
Health first: communicating about health and obesity in Scotland
This guide, produced for Public Health Scotland, provides practical tips and advice for anyone communicating about health and obesity in Scotland.
The power of social science to improve science communication
The science of framing has the potential to dramatically improve our practice of communicating about science and social issues. This talk explores five key findings from the science of...